Meet our management team

Noel Sharpe - Group Chief Executive Officer

Noel, guiding the way as our Group CEO since January 2023, draws on many years of executive-level experience in social housing.

Passionate about health, wellbeing, and financial inclusion, Noel drives initiatives that positively impact our customers and communities.

With a background spanning general needs and supported housing, property maintenance and regeneration, Noel is committed to enhancing lives through her strategic leadership.

As Group CEO, Noel has overall responsibility for compliance with the national standards, including consumer standards, set by the Regulator of Social Housing.

Pam Welford - Executive Group Director of Finance 

Pam is dedicated to maintaining our financial stability and overseeing planning, treasury management, fraud prevention, and risk management, enabling us to meet our business objectives.

With two decades of service to social housing, Pam oversees financial performance reporting, accounts, rents and service charges, and our value for money strategy.

In respect of the regulatory standards, Pam’s work mainly contributes to compliance with the financial viability, rents and value for money standards.

Debra Woodcock - Group Director of People

Debra is our people champion and shapes our organisational culture.

Overseeing HR services, employee welfare and wellbeing, pay and pensions, recruitment, learning and development, and apprenticeships, Debra fosters a diverse and inclusive workplace.

In respect of the regulatory standards, Debra supports the team to deliver against the standards and ensures that we have the right skills in place to deliver our services effectively.

Gemma Parlby - Group Director of Customer and Communities

Gemma takes pride in fostering teamwork to deliver quality services for customers and communities.  

With a background in various housing roles, Gemma oversees tenancy support, income management and money advice, home allocations, older people’s services, safeguarding, community engagement, and customer experience.

In respect of the regulatory consumer standards, Gemma’s work contributes to compliance with all the consumer standards and particularly the transparency, influence and accountability standard, tenancy and neighbourhood and community standards.

Lisa Tulip - Group Director of Data, Digital & Business Technology

Lisa leads our digital transformation, data management and business technology strategy.

Enthusiastic about teamwork and positive change, Lisa oversees systems development, data management and protection, and partnerships and communications.

In respect of the regulatory standards, Lisa’s work mainly contributes to compliance with the transparency, influence and accountability standard.

Richard Hargreaves - Group Director of Property and Place

Richard is our lead for home repairs, maintenance and improvements.

With an extensive background in project management and construction within social housing, Richard oversees technical services, asset management and stock investment programmes, carbon reduction initiatives, and neighbourhood environmental services.

In respect of the regulatory consumer standards, Richard’s work contributes to compliance with the consumer standards and particularly the safety and quality standard.

Tina Cunliffe - Group Director of Corporate Services and Company Secretary

Tina ensures things run smoothly across business planning, governance and compliance, legal, performance regulation, facilities management, and health and safety.

A hugely experienced housing professional, Tina's commitment also extends to other roles including chairing Maxmedia, our marketing and communications agency, and Groundwork Greater Manchester.

In respect of the regulatory standards, Tina ensures we assess ourselves against all the standards and that these are reported to our Board. Tina is our regulatory contact, and her work contributes to all the standards.  

The responsible person for health and safety is Alastair Brock, our Assistant Director for Health, Safety, Facilities Management and Insurance.